In the Media
Lubin Professor Randi Priluck provides insight to MarketingSherpa on state-by-state agency rate comparisons to aid in budgeting strategies.
Randi Priluck
Professor
Senior Associate Dean
Senior Associate Dean
Lubin School of Business
Marketing NY
NYC
One Pace Plaza
Biography
ACADEMIC AND PROFESSIONAL ENGAGEMENT ACTIVITIES
Dr. Randi Priluck is Professor of Marketing and Associate Dean, Undergraduate Studies at Ìð¹ÏÊÓƵ.
She also serves as Director of the Masters in Social Media & Mobile Marketing program in the Lubin School of Business.
Her areas of expertise include digital marketing strategy, consumer learning and brand management. She has published in a variety of marketing journals and presented at academic conferences. She is the author of Social Media & Mobile Marketing Strategy from Oxford University Press.
Dr. Priluck earned her Ph.D. in business with a specialization in marketing from Drexel University and an MBA from New York University.
Education
PhD, Drexel University, Philadelphia, PA
Marketing
MBA, New York University, New York, NY
Marketing
BBA, George Washington University, Washington, DC
Marketing
Marketing
MBA, New York University, New York, NY
Marketing
BBA, George Washington University, Washington, DC
Marketing
Publications and Presentations
SELECTED CONTRIBUTIONS & PUBLICATIONS
Wisenblit, J., Priluck, R., Pirog, S. (2013). The Influence of Parental Styles on Children's Consumption. Journal of Consumer Marketing. 30(4), 320-327.
Priluck, R. (2016). Social Media & Mobile Marketing Strategy (pp. 480). Oxford: Oxford University Press.
Priluck, R. (2016). Internet Diffusion and Adoption in Cuba. Atlantic Marketing Journal. 5(2).
Lala, V., Priluck, R. (2011). When Students Complain An Antecedent Model of Students' Intention to Complain. Journal Of Marketing Education.
Priluck, R., Wisenblit, J.Z. (2011). Top-Down Versus Bottom- Up Paradigms of Undergraduate Business School Assurance of Learning Techniques. Association for Institutional Research, Professional Files. (119), 2-12.
Related News and Stories
Students
From India to the Middle East and now to the heart of New York, Hitasha Nagdeo’s ’23 journey is one marked by resilience and ambition. Follow along as she reflects on her passion for giving back and her relentless pursuit of progress.
Students
Lubin School of Business student Isaiah Jimenez fell in love with Pace's entrepreneurship program–now, he's running two businesses, even before graduation.