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New York City is one of the world’s great epicenters for arts and entertainment. If your goal is to work in these industries, the Arts and Entertainment Management minor is an excellent way to boost your competitiveness in this field. This minor is designed for students with an interest in pursuing a career in the arts or entertainment industries. It is open to students in any major, but is particularly suited to performing arts students who want to learn the business side of the industry; media and communication students who want to develop industry-specific business skills; and business majors majors who to learn more about this particular set of industries. The program leverages our New York City location as one of the arts and entertainment capitals of the world.

The combined BBA/MBA program offers a fast track to earn both degrees in less time than if you pursued them separately. You will take 108 credits at the undergraduate level (20 fewer than in our BBA programs) before proceeding to our 39-credit MBA program. The BBA/MBA program offers 11 different undergraduate majors and 10 MBA concentrations from which to choose, allowing for flexibility and customization of your academic experience.

The digital marketing minor exposes students to the evolving digital marketing environment with an introduction to both online marketing and information technology.  Taking courses in both the Lubin School of Business and the Seidenberg School of Computer Science and Information Systems, students can tailor their degree to their specialized interests in visual analytics, web authoring, cybersecurity, design thinking and/or emerging technologies.  The digital marketing minor requires 9 credits in marketing and/or information systems covering topics such as search engine optimization, social media, mobile technologies, data science, visual analytics and ecommerce.

The fashion industry has seen considerable growth in all segments of the retail industry from mass market to luxury and designer retailers. With this in mind, students will explore the core marketing activities surrounding the world of fashion. Students will learn marketing principles, practices, and policies used by fashion manufacturers, wholesalers, and retailers.

There's no business like show business, and with a Lubin BBA in Arts and Entertainment Management, you will gain the skills you need to succeed in the industry. We leverage our proximity to Broadway, major broadcast networks and film studios, not-for-profit arts and cultural organizations, and media companies to provide an inside look at the inner-workings of show business, and combine this proximity with a cutting-edge curriculum taught by accomplished faculty. The result? Upon graduation, you’ll get ahead of the competition.

Are you ready to meet the challenges of today’s complex digital world head-on? Social media and mobile technology are continually transforming the way customers and firms interact. Be ready to provide exceptional value to marketing and technology firms with our unique combined degree program, which integrates digital and traditional media.

With a BBA in Advertising and Integrated Marketing Communications from Pace’s Lubin School of Business, you can rise above the competition at the largest and most innovative agencies, firms, and publishing houses in the world—many of which have headquarters right here in New York. As an advertising and integrated marketing communications professional, you'll have both the conceptual background and tools to plan marketing campaigns that will lead to the success of your organization and your own career.

Streamline your path to success by earning your BBA in Marketing and MS in Human Resources Management at Pace’s Lubin School of Business. This combined degree offers a fast track to success, as you’ll earn both degrees in less time than it traditionally takes. The admissions process is seamless and with a GPA over 3.2, you can waive the GMAT/GRE requirement.

Give employers double the reason to bring you into the fold with our combined BBA in Marketing and MS in Social Media and Mobile Marketing, which offers a fast track to earning two degrees in five years. You will take only 120 credits at the undergraduate level (eight fewer than required for the BBA degree) and complete your second semester senior year in our 30-credit graduate program. The admissions process is seamless, and with a GPA over 3.2, you can waive the GMAT/GRE requirement.

This newly conceived program is designed for you to get ahead of the pack, so you can go out and make an impact in the career you’re meant for. With a BBA in Digital Marketing, you can develop increasingly vital online marketing strategy and information technology skills. As a digital marketing professional, you'll have both the conceptual background and the tools to develop actionable digital strategies in search engine optimization, social media, mobile technologies, data science, visual analytics, and e-commerce that will lead to the success of your organization and your career.

With a BBA in Global Marketing Management from Pace’s Lubin School of Businesses, you can go for the career you seek anywhere—bringing your skills, connections, and savvy to bear on exciting and dynamic challenges in brand management, customer analysis, market research, product planning, and more. Our international focus will expand your knowledge and perspective on global business.

The Marketing minor allows non-marketing majors to explore topics in various marketing fields. Through the selection of appropriate electives, students can explore a variety of topics, including international marketing, advertising, fashion marketing, sports marketing, or marketing management.

With a BBA in Sports Marketing, you will find yourself at the center of a high-profile industry—interning or working at top sports companies, negotiating sponsorship deals for Fortune 500 companies, or working on new product ventures for professional teams like the New York Knicks, New York Mets, and Brooklyn Nets. Through unique courses in sports marketing, sports sponsorship, and special events marketing, you’ll build on a broad-based marketing core curriculum and develop the knowledge and skills necessary for this unique field, as well as gain insight into marketing’s relationship to the sports industry.

This minor  will prepare students to initiate customer relationships, approach customers, deliver sales presentations, as well as be prepared to utilize sales methodologies appropriate for direct interaction with customers, team selling, and various activities that support the sale of goods and services.

The minor in Special Events Marketing provides students with specialized knowledge and a broad background in marketing that will prepare them for careers in special events marketing and planning. The minor is open to non- marketing majors in Lubin as well as to Dyson majors and other non-business students.

The Sports Marketing Minor is designed to provide students with the skills and tools needed to succeed in the global sports industry. Students will be introduced to the business of sports from a strategic marketing perspective, both in the classroom and through internships.